MY STORY

The person who closes the loop

High ownership. Systems-minded. I do not just report problems, I build the systems that stop them recurring.

How I got here

I own the full EMEA ticket lifecycle at Stack Overflow, every ticket and every P1/P2 incident across 100+ enterprise accounts, working autonomously from first contact through to resolution. I treat every recurring issue as a signal, not just a workload. It is what happens after I spot a pattern.

At Alida I built my first customer feedback pipeline. When I spotted a pattern I did not just flag it, I built the process that made sure it reached engineering and product every time.

I did the same thing at Stack Overflow. New company, same gap. So I built it again from scratch.

That is how I surface 15+ high impact feature requests to engineering and product every year. Not by luck. By having a system.

When I found gaps in documentation or process, I built the thing that filled them and made sure it worked without me. Datadog dashboards, escalation playbooks, knowledge base infrastructure. None of it was asked of me. I spotted the gaps and built the solutions.

My route into tech was not traditional. I started teaching myself to code during the pandemic out of pure curiosity, moved through customer-facing roles, and found my way into product support. That same drive runs through everything I do. I genuinely want to make things better for people, and I always have.

Beyond work

Ramadan fundraising: £50,000 raised, 2,000 families reached

Every year during Ramadan, I lead a fundraising project that has raised over £50,000 and distributed 2,000 food bags to families in Pakistan. It started small and grew because I kept improving it: better outreach, better logistics, better follow-through. The same instinct that makes me build better support systems is what makes this work.

Career journey

Stack Overflow
Jan 2025 to Present

Senior Product Support Specialist · Stack Overflow

Works autonomously across the full EMEA ticket lifecycle. P1/P2 on-call ownership across 100+ enterprise accounts. Built a customer feedback pipeline connecting support insights to product and engineering. Surfaces 40+ high impact feature requests annually. Built Datadog dashboards, knowledge base infrastructure, and escalation playbooks from scratch.

Alida
Feb 2023 to Nov 2024

Technical Support Analyst · Alida

Managed all EMEA enterprise escalations: SSO, SAML, OAuth, REST API debugging. 95% resolution rate. Reduced engineering investigation time by 20% through systematic reproduction. Built first customer feedback pipeline connecting support insights to engineering and product.

Monica Vinader
Nov 2021 to Feb 2023

Customer Care Associate · Monica Vinader

98% CSAT managing 50+ daily interactions across phone, email, and chat. Resolved 300+ escalated tickets in a single week. Built 30 templates that improved first contact resolution by 25%.

119
Sep 2021 to Nov 2021

Call Agent · 119 COVID Helpline

50+ inbound calls daily during peak pandemic operations. First-call resolution with empathy in a high-pressure, high-stakes environment.

PA

Madiha's Portfolio Assistant

Ask me anything